PuriFi Application Privacy Policy

Introduction

This is our “Privacy Policy” which governs our use of information you provide in connection with the (i) PuriFi Application (the “App”) and (ii) the websites www.purfilabs.com and www.purifipros.com (the “Websites”). The purpose of the Privacy Policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. The terms “you” and “your” refer to all individuals or entities accessing the App. The terms “we,” “us,” “our,” “PuriFi Labs” or “the Company” refer to Ionaer International Arizona, LLC dba PuriFi Labs, and its affiliates.

The App is owned by PuriFi Labs. We have contracted with third parties, and may contract with additional third parties in the future, to operate certain aspects of the App or related services on our behalf or to provide other services to us.

Depending on where you are located certain sections of this privacy policy may not apply to you. For those individuals based in the EEA/Switzerland/UK we have indicated in this policy certain additional rights that are available to you.

If you have any questions about this privacy policy or our privacy practices, please contact us using the contact information on the final page of this policy.

Privacy Statement

This policy describes:

The types of information we may collect or that you may provide when you download, install, register with, access, or use the Websites and/or App.
Our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

Through the App;
Through the Websites;
In email, text and other electronic messages between you and the Websites and/or App, including on forms you fill out online;
If you access the Websites and/or App through mobile devices;
When you interact with our advertising and applications on social media or third-party applications, websites and services, if those applications or advertising including links to this policy or of information from social media or third parties; and
When you contact us by email, by text or by telephone in connection with inquiries of any sort.

This policy DOES NOT apply to information that you provide to or is collected by any third party. Third parties may have their own privacy policies that deal with processing of your personal data, which we encourage you to read before providing information on or through them. YOUR USE OF THIRD-PARTY APPLICATIONS, SITES AND RESOURCES AND ANY CONTENT, INFORMATION, DATA, ADVERTISING, PRODUCTS, SERVICES OR OTHER MATERIALS ON OR AVAILABLE THROUGH SUCH APPLICATIONS, SITES AND RESOURCES IS AT YOUR OWN RISK AND IS SUBJECT TO THE TERMS AND CONDITIONS OF USE AND PRIVACY POLICY APPLICABLE TO SUCH APPLICATIONS, SITES AND RESOURCES.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, register with, or use this App. By downloading, registering with, or using this App, you agree to this privacy policy.

This policy may change from time to time and we keep our privacy policy under constant review. Your continued use of this App will be subject to those changes, so please do also check the policy periodically for updates and a reminder of how we process your personal information. If we make a material change to the way in which we collect, use and/or share your personal information, we will post a notice on the App and may send a text or an email to users who have provided contact information.

Please note that you should always update your personal information to provide us with a current contact information. Historic versions of this privacy policy can be obtained by contacting us.

Information We Collect and How We Collect It

We collect several types of information from and about users of the Websites and the App, including information:

By which you may be personally identified, such as name, company name, postal address, email address, telephone number, and any other identifier by which you may be contacted online or offline (“personal information”);
In relation to your activity within the Websites and the App, that is about you but does not identify you individually, such as searches you perform, clicks on categories or brands, product detail clicks, add to cart clicks, order clicks, and login and logoff information; and/or

About your internet connection, the equipment you use to access the Websites and/or App, and details about the natural environment.

We collect this information:

Directly from you when you provide it to us;
Directly from your PuriFi System (generator, sensor, and/or smart hub).
Automatically as you use the App which may include usage details, and IP addresses.
Automatically as you use the Websites which may include usage details, IP addresses, and information collected through cookies, web beacons and other tracking technologies (see our Cookie Policy at https://purifilabs.com/cookie-policy/.
From third parties, for example, our business partners to the extent orders are made in connection with third party services.

We may aggregate this information with information collected by us through our website, by our affiliates through other websites, in connection with other products or through other means.

This information may include:

Information that you provide by filling in forms on the Websites and information provided at the time of registering to use the App, subscribing to our service, requesting further services, or ordering or purchasing products. We may also ask you for information when you report a problem with the Websites or App.
Records and copies of your correspondence (including email addresses and phone numbers), if you contact us.
Your responses to surveys that we might ask you to complete for research purposes.
Your search queries on the Websites and App.

When you download, access, and use the App, or access and use the Websites they may use technology to automatically collect:

Usage Details. When you access and use the Websites and/or App, we may automatically collect certain details of your access to and use of the Websites and/or App, including traffic data, location data, logs, and other communication data and the resources that you access and use on or through the Websites and/or App.
Device Information. We may collect information about your device and internet connection, including the device’s unique device identifier, IP address, operating system, browser type, network information, and/or the device’s telephone number. We may create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location, or email address. As you may access the Websites and App with more than one device, we can track data from all devices that you use and aggregate it in your customer profile and elsewhere in our System.
Email Communications. When you open email from us, we may receive a confirmation notifying us that you opened the email. We also may keep track of what emails we send you. Additionally, we keep a record of what communications you have selected to receive or not to receive. If we send emails other than in direct response to emails you send us and you would like to opt-out of receiving such emails, please click on the “unsubscribe” link in the email and follow the instructions.
Information about You Received from a social network service (“SNS”). If available, when you access the Websites and/or App through an SNS, such as Facebook, you allow us to access and import certain information from your profile for that SNS which may affect the privacy settings you establish on the SNS. You can find out more about the settings on the SNS. For example, we may access and store some or all of the following information depending on your settings and the SNS:
Your first and last name;
Your user ID number, which is linked to publicly available information such as name and profile photo;
The login email you provided to the SNS when you registered for the App;
Where and when you stream or upload a video or other content to a third-party service such as Facebook or YouTube.

By entering the Websites and/or App through an SNS if available, you are authorizing us to collect, store and use any information that the SNS provides to us through the SNS interface with PuriFi. You agree to this when you “accept or “allow” (or similar term) one of our applications on the SNS.

Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with the Websites and/or App, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to the Websites and/or App, including traffic data, location data, logs, and other communication data, and the resources that you access and use on the App; and information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may include personal information. In addition, we may maintain statistical data, or associate it, with personal information we collect in other ways or receive from third parties. It helps us to improve the Websites and App and our offerings and to deliver a better and more personalized service, including by enabling us to:

Estimate our audience size and usage patterns;
Store information about your preferences, allowing us to customize the Websites and App according to your individual needs;
Speed up your searches; and
Recognize you when you return to the Websites and/or App.

We may collect information from you in several different areas on the App, including but not limited to those described below.

Registration. You may be asked to complete a registration form and provide personally identifiable information; you may also be asked to choose a user ID and password in order to use the App or join a group or to take advantage of certain features we may choose to offer through the App. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive. However, please be advised that in order to take advantage of the features on the App (such as real-time system particulate readings, device zone and sensor assignment, and system activity status) require registration and if you elect not to provide such information, you will not be able to take advantage of those offerings.
Surveys or Voting. From time-to-time, we may request personally identifiable information from you in conjunction with a survey or voting poll. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information.
Contests or Sweepstakes. We may periodically operate contests and sweepstakes through the Websites that will require registration or the submission of personal information. Your personally identifiable information would be used to contact you for winner notification, prize delivery confirmation, or other related purposes (see the rules of the specific contest for details).
Cookies and Similar Technologies. Please refer to our Cookie Policy at https://purifilabs.com/cookie-policy/ for details.

Some web browsers (including Safari, Internet Explorer, Firefox, and Chrome) incorporate a “do not track” (“DNT”) or similar feature that signals to digital services that a visitor does not want to have online activity tracked. If a digital service that responds to a particular DNT signal receives the DNT signal, the browser can block that digital service from collecting certain personal information about the browser’s user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, we do not respond to DNT signals. For more information about DNT signals, visit http://allaboutdnt.com . Other third party websites may keep track of your browsing activities when they provide you with content, which enables them to customize what they present to you on their websites.

IP Addresses and Click-Stream Data. We may collect IP addresses and/or click-stream data. An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company or your employer. Standing alone, your IP address is not generally personally identifiable. At times, we also use IP addresses for purposes of System administration and to report aggregate information to our affiliates or partners, for example regarding the frequency with which guests visit various parts of the Websites and App. We may combine this information with personally identifiable information we obtain from you directly on the Websites and App, or from third parties.

Click-stream data is information collected by our computers when you request pages from the Websites and/or App. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view, and other such non-personal information. When analyzed, this data helps us analyze how visitors arrive at the Websites and/or App, what type of content is most popular, and what type of visitors in the aggregate are interested in particular kinds of content and advertising.

Transaction Information. If available and you conduct a financial or other transaction through the Websites and/or App, such as purchase products offered or sign up for an event, we will ask you to complete an order form that will request certain information from you including contact information. In some instances, we may direct you to a third party vendor site to collect this information from you directly. Even though the collection form may have the look and feel of the Websites or App, please be aware you will be giving your information directly to the third party vendor, and that in some instances such third party vendor’s privacy policy will govern the collection of your personal information. Please reference the privacy policies available from these pages for any privacy related concerns. We and/or our vendors will use this information to complete the financial or other transaction that you have requested, i.e. to deliver the information or products that you request or purchase and to collect funds or invoice you.
Aggregated Data. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade unions membership, information about your health, ad genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information, to:

Provide you with the Websites and App and its contents, and any other information, products or services that you request from us.
Fulfill any orders you may make and to provide you with notices about any order.
Fulfill any other purpose for which you provide it.
Give you notices about your account.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
Notify you when App updates are available, and of changes to any products or services we offer or provide though it.
To allow for proper PuriFi System servicing and maintenance.
To allow you to participate in interactive features on the Websites and App, if any.
To send our promotional material or special offers or where you have consented the marketing information of third parties.
To improve our marketing and promotional efforts, to statistically analyze usage, to improve our content and product offerings, and to customize content, layout and services.
To request additional information from you for various purposes.
To contact you about the App, technical support, your account, or other inquiries.
To prevent fraud or potentially illegal activities and monitor and enforce the license or other terms and conditions relating to the Websites and App.
In any other way we may describe when you provide the information.
For any other purpose with your consent.

The usage information we collect helps us to improve our App and to deliver a better and more personalized experience by enabling us to:

Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Websites and App according to your individual interests.
Speed up your searches.
Recognize you when you use the Websites and App.
Provide PuriFi System information and activity to you from the generator(s), sensor(s), and smart hub(s)

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual or device, without restriction.

We may also use or disclose information to resolve disputes, investigate problems, or enforce the App license and terms. At times, we may review status or activity of multiple users to do so. We may disclose or access information whenever we believe in good faith that the law so requires or if we otherwise consider it necessary to do so to maintain service and improve our services. We use your IP address to help diagnose problems with our server, to manage the Websites and App, and to enhance the Websites and App based on the usage pattern we receive.

In addition, we may disclose personal information that we collect or you provide:

To our subsidiaries and affiliates and other related parties for cross-marketing and other purposes.
To contractors, service providers, and other third parties we use to support our business.
To distributors and sales representatives that may be third parties that sell the App or service customer accounts.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sa or transfer of some or all of Ionaer International Arizona, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Ionaer International Arizona, LLC about our Websites and App users is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce our rights arising from any contracts entered into between you and us, including the PuriFi Application End User License Agreement.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Ionaer International Arizona, LLC., our customers or others.

Your Choices About Our Collection, Use, and Disclosure of Your Information

We strive to provide you with choices regarding the personal information you provide to us. This section describes mechanisms we provide for you to control certain uses and disclosures of over your information.

Location Information. You can choose whether or not to allow the Websites and App to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some parts of the Websites and App may then be inaccessible or not function properly.
Promotion by the Company. If you do not want us to use your contact information to promote our own or third parties’ products or services, you can opt-out by emailing us at privacy@purifilabs.com. You can also always opt-out by logging into the Websites or App and adjusting your user preferences in your account profile or by sending us an email stating your request to privacy@purifilabs.com.
Targeted Advertising. We and our service providers use cookies, pixels, and other tracking technology to recognize your browser or device and to capture and remember certain information about your activities on our App and Websites. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. These cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. If you turn off your cookies, some features of the Website may not function properly. You can also generally opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) by visiting http://optout.networkadvertising.org/. You may opt-out of receiving targeted advertisements from other companies that perform interest-based advertising services, including some that we may work with, via the Digital Advertising Alliance (DAA) site at http://optout.aboutads.info/.

Accessing and Correcting Your Personal Information

You can review and change your personal information by logging into the App and visiting your account profile page.

You may also send us an email at privacy@purifilabs.com to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect or we are entitled by law to retain such information.

If you delete your User Contributions from the App or request deletion of your User Contributions that have come from the Websites, copies of your User Contributions may remain viewable in cached and archived pages. Proper access and use of information provided on the Websites and App, including User Contributions, is governed by the PuriFi Application End User License Agreement.

Residents of EEA, Switzerland and UK – your additional rights

The provisions in this policy relating to the sharing of information with third parties for marketing purposes (whether our marketing partners or otherwise) shall not apply to those persons who are residents of the EEA, Switzerland or the UK.

If you wish to exercise any of the below rights, please contact us on via the means on final page of this policy.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

In addition to those rights detailed in the previous section you have the additional right to:

request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- if you want us to establish the data’s accuracy. o where our use of the data is unlawful but you do not want us to erase it.
- where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw consent.

Your California Privacy Rights

California Civil Code Section 1798.83 permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@purifilabs.com or write us at: PuriFi Labs, 8901 E Pima Center Parkway, Suite 250, Scottsdale, AZ 85258 USA.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites and/or App, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

WE TAKE SECURITY PRECAUTIONS IN AN EFFORT TO PROTECT YOUR INFORMATION AGAINST SECURITY BREACHES. HOWEVER, THIS IS NOT A GUARANTEE THAT SUCH INFORMATION MAY NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED BY A BREACH OF SECURITY MEASURES RELATING TO THE WEBSITES AND APP OR OUR FACILITIES. YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS.

International Transfers

PurifiLabs is located in the US where data protection laws are not regarded by the EU/UK as offering similar levels of protection to personal data to those in the EU/UK.

Similarly, some of the external third parties we use to process personal data on our behalf may be based in the US or in countries which similarly have not been recognized by the EU/UK as offering similar levels of protection for personal data.

Whenever we transfer your personal data to a third party that is located in a country which is not recognized by the EU/UK to offer similar levels of protection for personal data, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
Where we use certain service providers, we may use specific contracts approved for use by the EU/UK which give personal data adequate levels of protection.
We use another EU/UK approved mechanism to enable such transfers to take place.

Please contact us if you want further information.

Data Retention

We back up all information on our System, including your personal data onto tapes that are collected periodically, currently daily. We will retain your information on the current System for as long as we believe your account may be active and for as long as is necessary to fulfil the purposes we collected it for. If you wish to cancel your account or request that we no longer use your information to provide you information, please contact us by email at privacy@purifilabs.com. We also will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Chatrooms, Forums, and Message Boards

We may make forums or message boards available to you and other users from time to time. You are not required to provide any personal information when using these areas, but you may choose to do so. If you post personal information, it will be publicly available and you may receive unsolicited messages from other parties. In addition, when you post a comment using a mobile device, the user name with which you registered and your current location may be made publicly available.

By using any commenting features, you acknowledge that your user name and location information may be disclosed. We cannot ensure the security of any information you choose to make public in a chatroom, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas. To request removal of your personal information from any forum on the Websites and/or App, please contact us by email at privacy@purifilabs.com. In some cases, we may not be able to remove your personal information from these venues, in which case we will let you know if we are unable to do so and why.

Changes to Our Privacy Policy

We may update our privacy policy from time to time. If we make material changes to how we treat our users’ personal information, we will post the new privacy policy at http://www.purifilabs.com/privacy-policy . Historical versions of this privacy policy can be provided to you by contacting us.

The date the privacy policy was last revised is identified in the contact details below. You are responsible for ensuring we have an up-to-date active and deliverable email address for you and for periodically visiting this privacy policy to check for any changes.

Contact Information

You can contact us as follows:

Privacy Queries

PuriFi Labs

8901 E Pima Center Parkway, Suite 250

Scottsdale, Arizona 85258 USA

Attn: Ashley Dooley

602-253-2624

privacy@purifilabs.com

PuriFi Privacy Policy 0522

Last Modified: August 24^th, 2022